Brand Guidelines
Kreative Horizon Brand Kit
Resources about the brand and strategy to stay consistent
Mission and Vision
Kreative Horizon is an organization on a mission to empower students to build the future of tomorrow, today, through hackathons, workshops, design jams, pitch competitions and more. Our vision is to support students across the world and have one partner event in every state in the USA and at least one partner event in every country by 2023.
Slogans
Our most recognizable slogans across the Horizon in some fun word art and gradients!
Naming
"Kreative Horizon" are two words and never "KreativeHorizon", always spelled with a capital "K" and "H". It is the brand name of the organization.. When referring to Kreative Horizon specifically, please use "Kreative Horizon".
Usage
Ensure there is ample surrounding space for Kreative Horizon brand assets, allowing them to be either sizable or compact, but always affording them the freedom to breathe. Avoid making them appear confined or overcrowded.
Typographic Logo
The Kreative Horizon typographic logo should be used in all references to the organization if there is ample room. The black and gradient logo is preferred.
Iconologo
The Kreative Horizon iconologo is for square-first or tight layouts. The first iconologo (with the gradient background) should only be used in instances like social media or profile pictures. The rest can be used in place of the primary typographic logo if space is constrained.
Primary Colors
Besides whites and greys, our brand palette is built off of our special pick of orange, pink, and purple.
Princeton Orange
#FF900E
Persian Rose
#FF0E9F
Electric Violet
#950EFF
Gradients
Can be for backgrounds or text. We always go from the left or bottom starting with orange and ending with purple.
